Yes, you read that one right! Due to aftermath of holiday rush and all, the author has stumbled upon this very interesting article about seniors’ shopping behavior and how they landed the title of being the biggest buying group in the US. Obviously even with recession and limited job opportunities, we, seniors, still hold the buying power.

For years, it was reported that the older adults’ group, particularly baby boomers, represents the strongest buying generation and this group has the upperhand when it comes to consumer demand, playing almost 50% of it. Must be the reason why most infomercials and adverts we see are specifically targeted to seniors! Close second being the teens’ group.

Companies have reported that older adults are easier to convince when offered a product since they know exactly what they want, unlike younger folks. Let’s not forget that seniors do hold their own bank accounts so they can pretty much buy whatever they want, whenever they want it. Also, these companies found out that it is easier to attract this group than any other generations out there just by giving them their three major reasons to buy:  price versus quality, excellent service and the product should make them feel good about themselves.

So why seniors? Like mentioned earlier, seniors hold their own money hence it’s easier for them to buy things without someone questioning them. Also, with so many adverts directed to them, it’s quite hard to turn a blind eye and not be convinced that indeed these products are good for you. Aside from that, if we take a closer look to our shopping behavior, take for example our last Christmas shopping spree, most probably we would find our shopping bags filled with the things that were not intended for us. Seniors buy for their friends, children and much, much more for their grandchildren! Combine all these purchases and you get a high-powered consumer!

Moreover, never, even for one second, think that not all seniors are capable of loitering around shopping malls or force their way into year-end sale just because it’s physically impossible for them to do so. Well, according to surveys, most seniors, and even those who are just nearing the golden age, do their shopping using the internet, via online stores, without the hassle of physically transporting your body to somewhere unsafe. Flights are booked online, look for product information online, find suppliers online, we even do our market days online and let them deliver it right on our doorsteps!