What I like about Twitter is its flexibility to adapt nicely to your lifestyle, or at the very least, how you would like to use it. Using the right Twitter tools—and let me warn you, there are about hundreds of them out there—seniors can surely benefit tremendously from it. Be it just a way to connect with people who matter most in your life or give your business an advertising boost or perhaps just take a peak to celebs’ mind and what’s happening in their lives, Twitter can surely give you a satisfaction no other social networking site can give.
I always say that the power of Twitter lies in its simplicity and flexibility. If you ask five Twitter users why they are using the said social networking site, you are most likely to get four different reasons. Furthermore, 3 out of these 5 users are getting the most out of their Twitter experience. In other words, Twitter successfully delivered what’s expected of it.
Today, we are going to explore the beauty of Twitter in terms of boosting your sales. It doesn’t matter if you are not selling online yet or have not been actively marketing your products online, you don’t even have to be a pro to make Twitter work for you. All you need is a simple know-how on how Twitter works and actually spend some time interacting with its community. Here are some ways you can use Twitter to boost your sales:
·    Use Twitter for your business updates. An upcoming promo? Or perhaps a season ender sale? Make sure your customers who are actively into Twitter are the first ones to know about it!
·    Lure more potential customers to your store by giving out discounts and freebies just by following your Twitter account. This way, you spark interest amongst people who otherwise won’t even know your store exists.
·    Use Twitter as a way for your customers to reach you. You can do customer service via Twitter—and it really works! Just recently, I was able to follow up an inquiry through Twitter and I must admit, it’s much faster than having to call the company and speak to a customer representative!
·    Welcome feedbacks and suggestions from your customers. Feeling doubtful about a new product? Ask your network and you are sure to hear something beneficial from them.
·    Twitter allows you to search people for a more targeted campaign. However, be careful when trying to penetrate a market there, surely, you wouldn’t want to be considered as a spammer.
·    Twitter encourages healthy interactivity. Get to know your customers more and let them know you on a personal level. This way you build rapport and ultimately, loyalty.