When you say branding, you always associate it with a product, most probably commercial wares you are currently marketing or advertising to a specific target market. The word “brand” itself, by definition, is anything that represents a product, designed to make the product recognizable by its patrons. Branding on the other hand is a process or steps you take in order to educate your patrons of your product. Let’s take for example the Coke brand, they apply branding techniques by TV commercials, merchandise and promotional activities. Over the years, they managed to make Coke a household name such that when you say “softdrink”, it’s either a Pepsi or Coke. Now, that’s what you call good branding!
Nowadays, branding is no longer confined to products and services. If you have just entered the job-hunting scene, you must probably be aware by now that everything has changed since the last time you submitted a resume for a job. Even your basic resume took on a different look and adapted a more professional feel.   Today, personal branding IS the trend, and if you want to stand out and be picked, you need to apply good personal branding techniques to go with your attention-grabbing resume!
Seniors, however, have an advantage when it comes to branding. When all these young people run up and down just to find their own place under the sun, you my friend, exactly know what you are good at—and yes, you can write that down in a snap! Every senior has his or her own expertise, and that expertise means a lot in personal branding. Even a lifetime housewife has her own expertise such as baking or perhaps tutoring to kids. If ever she decided to establish her personal brand, it could be as a baker or a tutor which can land her work in, perhaps, baking cakes for weddings or tutoring kids either at her own home or a nearby daycare center. See how easy it is to brand yourself? Just as long as you know your strengths and capabilities!
Seniors should begin personal branding efforts starting today—and no, you don’t need any professional help as you can do it yourself. It helps you stand out from the crowd especially now that the competition is as stiff as ever! Whether you are looking for work or planning to start your own business, knowing where your expertise lies and having enough proof to backup your claim give you a tremendous edge over your competition. And that is exactly what you need!