I just love the notion that seniors are now moving forward even after retiring from fulltime work.  It’s not all about money, you know. However, I must admit that money plays a really huge part on why seniors are now opting to work even after retirement. Whether it’s trying to make life a little more comfortable or perhaps make yourself a bit busier as retired life can be boring, you just need to let the world know what you’re doing and what’s keeping you busy nowadays. Our lesson for today is about advertising and how to do it if you are on a tight budget because, well, admit it, life is tough these days.
The beauty of today’s technology is that it enabled people from all over the world to connect—and I am not speaking of the internet alone. It certainly broadened our horizons and made a lot of things possible, like say, running your business straight from home. Just imagine 20 or 30 years ago when putting up a website is not possible to just about anyone—now it is, and it won’t take you a week to get it up and running either, shopping carts and all. So just imagine the opportunities it opened for us seniors who no longer wish to be cutting throats with younger ones in the workforce. However, you still  need to exert a little effort and be really creative to be able to make your cause known without having to spend a lot of money. Here are some handy ideas seniors can use to advertise their products, services and even causes even if on a shoestring budget.
·         Use your network. Word of mouth is the strongest form of advertisement and given the time you have lived on the face of the earth, you probably have hundreds of friends and that is not even counting the ones you forgot about. If you are to do this, it is best to categorize your friends—even if that doesn’t sound right—and determine if they are “buyers” or “sellers”. Either way, you’ll still be able to use them to advertise your stuff for free.
·         Choose your battles wisely. Remember that not all battle fields are worth fighting on. There are those that are just not worth your time and effort. One good example is social networking. If you wish to use social networking sites to advertise your products, better be in the popular ones only or at the very least, those in-line with the product you are selling. Just imagine if you are spending one hour a day on say, MySpace, and all your friends and buyers are on Facebook, then your one hour just went to waste.
·         Be the expert. If you are the “go-to” person, they will surely be knocking at your door everytime they need advice on related things. Your business will grow and many people will come to know you just because you know how things work thus promote your product just because it is associated with you.