Today we are going to take a better understanding of the Rolex President bracelet. Many of you know Rolex’s Day-Date line of replica watches only as of the Rolex President. While the name “President” actually only applies to the semi-circular, three-piece link bracelet designed specifically for the fake Rolex Day-Date line of watches, the name “Rolex President” has probably become the most commonly used nickname in the Rolex world. 
Just as the Jubilee bracelet was designed particularly for the Datejust collection, the President bracelet was designed specifically for the launch of the Rolex Oyster Perpetual Day-Date in 1956. Since its introduction, the President bracelet has been available only for the Day-Date and certain precious metal versions of the Lady Datejust and is made only in 18-carat gold or platinum. In addition, except for the initial version, the President bracelet has always been fitted with Rolex’s Crownclasp – a concealed clasp design that creates a seamless effect across the strap.
Visually, the President bracelet is a hybrid of the Oyster bracelet and the Jubilee bracelet. Instead of flat links like the Oyster strap, the President strap features semi-circular links (also with a three-piece link design) that echo the shape of the Jubilee strap. The rounded outer surface allows the highly polished center link to catch the surrounding light, creating a more tasteful and elegant look than the flat surface of the Oyster bracelet.
While similar in style to Rolex’s other two iconic bracelets, the President bracelet has a distinctive and recognizable design that is often copied by other brands throughout the industry.
In 1965, nearly a decade after its introduction, Rolex’s President’s Bracelet officially received its now legendary name. At the time, U.S. President Lyndon Johnson wore the replica Rolex Day-Date in yellow gold, and in tribute to his choice of the timepiece and the watch’s exclusive use of the precious metal, the watch was referred to as the “President’s Watch” in an American magazine advertisement.
Initially, the name “President” referred only to the Day-Date’s bracelet; however, due to their intertwined and inseparable relationship, Rolex started referring to the watch itself as the “Rolex President Day-Date Chronometer” in the 1980s. The official use of the name “President” was short-lived, and Rolex has since reverted to calling the watch the Day-Date; however, the name “President” persisted and became a commonly used term in Rolex collecting circles and elsewhere.