Before discussing prices, it’s best to get some background. One of the reasons Rolex is one of the most popular and valuable brands in the world is the high quality demanded of every watch. Only leaves the factory if it meets strict production and performance standards. 
This results in only a limited number of watches being produced each year. It also means developing a network of authorized personnel who are trained in how to provide care for all types of Rolex watches. Even after production, the emphasis on quality continues for as long as the watches exist. This is not something you find in mass-produced timepieces.
You look around the market and there is more than one case of Rolex watch pricing. There’s no doubt that the new ones are more expensive than ever. According to the U.S.-based watch publication Professional Watch, the cost of a new Rolex watch will increase by an average of 3.4% worldwide in 2022. In the U.S. alone, the price increase for a new Rolex is expected to be 4.2 percent.
The exact reason why Rolex is raising the pricing of new watches has not been announced. There is speculation that it has to do with maintaining quality. The materials used to make the watches are more expensive to prepare and produce. Other shifts in labor and general production costs may also be factors. In a worldwide pandemic, many industries have been affected by changes in their supply chains, making it more difficult to obtain what is needed to continue operations.
So, are Rolex prices going up or down? There is no doubt that the price of a new Rolex watch is going up. For some older fake Rolex watches, pricing appears to have remained stable. Others have increased slightly, but nothing that is inconsistent with previous years. The chances of Rolex watches dropping in price are unlikely, but the chances of higher pricing certainly exist.
Demand and supply have always been important to the cost of older Rolex models. Simply put, when more people want specific models of watches and there are not as many to choose from, prices will increase accordingly. When the models in question are relatively easy to find, prices may increase at a slower rate.
Keep in mind that this is not just a matter of pricing between different previously owned Rolex watches. You can easily come across older models that are more expensive than the watches released this year. Why are older Rolex replica watches sometimes more expensive than their newer counterparts? It also goes back to demand. A watch that continues to maintain its popularity and is in relatively short supply can easily command a higher price than something that was produced and released recently.