The sunlit lawns of the All England Club have long been a stage for both tennis mastery and subtle wristwatch theater. This year’s Wimbledon delivered both in abundance. As Jannik Sinner lifted the Gentlemen’s Singles Trophy, his wrist carried a warm gleam – the Everose gold Rolex Cosmograph Daytona “Sundust” ref. 126515LN. Across the net, Carlos Alcaraz sported his own statement piece, the yellow gold Daytona ref. 126518LN, its turquoise blue dial catching the light like a Mediterranean sea. It was a moment that crowned not only Sinner’s first Wimbledon title but also Rolex’s continuing supremacy on the grass. 

The weekend’s triumph had already been set in motion a day earlier when Polish sensation Iga Świątek claimed the Ladies’ Singles title. Her wrist was graced by the Rolex Datejust 31 ref. 278274 in steel and white gold, the chocolate-brown dial adorned with crisp Roman numerals – an elegant contrast to the ferocity of her game. The result? A “Rolex double” – both Wimbledon singles champions wearing the crown, quite literally.

A Tumultuous Opening Week
The road to these finals was anything but smooth. Wimbledon 2025 opened with a week of unprecedented upheaval – a record 23 seeded players fell in the first round, eight of them in the top 10. For Rolex, it meant early exits for ambassadors Coco Gauff, Zheng Qinwen, and Holger Rune. Other watch brands also saw their stars depart, from Jessica Pegula’s De Bethune to Alexander Zverev’s Jacob & Co.

Amid the chaos, Sinner was a steady force. His early rounds were a masterclass in control – not a single set dropped in his first three matches. But in the fourth round, drama struck. Facing Grigor Dimitrov, Sinner found himself two sets down and adrift. A surprise retirement from Dimitrov due to injury shifted the course of the tournament. Instead of Dimitrov’s Bianchet Grand Date Flying Tourbillon taking center stage, Sinner’s Daytona “Sundust” lived to see another day – much to the delight of an intrigued Roger Federer, who was watching from the Royal Box wearing his Sea-Dweller 4000.

The Rolex Semifinal Showcase
Alcaraz’s campaign began with a rugged first-round duel against Italy’s flamboyant Fabio Fognini, who would soon after announce his retirement. From there, the Spaniard found his rhythm, particularly in his fourth-round match against Andrey Rublev. His quarterfinal against fellow Rolex ambassador Taylor Fritz – who wore his signature two-tone white-dial Daytona – ensured that Luxury Rolex would be heavily represented deep into the tournament.

By the time the semifinals were set, the stage featured three Rolex athletes – Sinner, Alcaraz, and Fritz – alongside Novak Djokovic, the lone Hublot representative. It guaranteed one thing: a Daytona would be in the final.

The championship match was exactly what tennis purists craved – a rematch of their French Open duel. This time, on grass, Sinner’s resolve was unshakable. After dropping the first set to a surging Alcaraz, the Italian adjusted his game, taking control with precision groundstrokes and unerring composure. He broke Alcaraz’s serve in every set that followed, sealing victory in four sets. The celebratory ritual was unmistakable: the trophy raised high in one hand, the gleaming Everose Daytona on the other – a move Rolex enthusiasts know all too well.

Świątek’s Grass-Court Renaissance
While Sinner’s win signaled a changing of the guard in men’s tennis, Świątek’s performance was a declaration of dominance. Once considered vulnerable on grass, the Polish champion dismantled her opponents with surgical precision, dropping just one set en route to the title. That lone set loss came early, in her second-round match against American Caty McNally, but Świątek’s response was emphatic – two commanding sets to close.

In the semifinals, she faced fellow Rolex ambassador Belinda Bencic, resplendent in her Everose gold Lady-Datejust ref. 279175 on a President bracelet. Bencic’s run had been admirable, including a victory over teenage prodigy Mirra Andreeva, but Świątek was simply untouchable. 

The other semifinal brought its own drama as American Amanda Anisimova stunned world No. 1 Aryna Sabalenka – an Audemars Piguet ambassador – in a grueling, near three-hour duel. But in the final, Świątek allowed no surprises. She claimed her first Wimbledon title with an elegance that mirrored her Datejust – classic, confident, and enduring.

Rolex’s Unmistakable Wimbledon Presence
Rolex’s presence at Wimbledon in 2025 was far from coincidental. From the scoreboards that frame every match to the replica watches on the wrists of champions, the brand’s dominance was omnipresent. In the players’ box, in the Royal Box, and on the lawns themselves, the crown logo seemed as intrinsic to the tournament as the grass beneath the players’ feet.

Behind the scenes, this is no accident. Arnaud Boetsch, Rolex’s Director of Communication & Image, has orchestrated the brand’s ascent in tennis for decades, crafting a partnership that blends precision, performance, and prestige. In a sport where tradition and excellence are paramount, Rolex has ensured its watches are more than just accessories – they are symbols of victory, heritage, and timeless style.

Before discussing prices, it’s best to get some background. One of the reasons Rolex is one of the most popular and valuable brands in the world is the high quality demanded of every watch. Only leaves the factory if it meets strict production and performance standards. 
This results in only a limited number of watches being produced each year. It also means developing a network of authorized personnel who are trained in how to provide care for all types of Rolex watches. Even after production, the emphasis on quality continues for as long as the watches exist. This is not something you find in mass-produced timepieces.
You look around the market and there is more than one case of Rolex watch pricing. There’s no doubt that the new ones are more expensive than ever. According to the U.S.-based watch publication Professional Watch, the cost of a new Rolex watch will increase by an average of 3.4% worldwide in 2022. In the U.S. alone, the price increase for a new Rolex is expected to be 4.2 percent.
The exact reason why Rolex is raising the pricing of new watches has not been announced. There is speculation that it has to do with maintaining quality. The materials used to make the watches are more expensive to prepare and produce. Other shifts in labor and general production costs may also be factors. In a worldwide pandemic, many industries have been affected by changes in their supply chains, making it more difficult to obtain what is needed to continue operations.
So, are Rolex prices going up or down? There is no doubt that the price of a new Rolex watch is going up. For some older fake Rolex watches, pricing appears to have remained stable. Others have increased slightly, but nothing that is inconsistent with previous years. The chances of Rolex watches dropping in price are unlikely, but the chances of higher pricing certainly exist.
Demand and supply have always been important to the cost of older Rolex models. Simply put, when more people want specific models of watches and there are not as many to choose from, prices will increase accordingly. When the models in question are relatively easy to find, prices may increase at a slower rate.
Keep in mind that this is not just a matter of pricing between different previously owned Rolex watches. You can easily come across older models that are more expensive than the watches released this year. Why are older Rolex replica watches sometimes more expensive than their newer counterparts? It also goes back to demand. A watch that continues to maintain its popularity and is in relatively short supply can easily command a higher price than something that was produced and released recently.

Today, we’re going to do just that by showcasing the best men’s formal watches in a market where the options are virtually limitless. If you’ve overlooked this buying guide, you may have realized that you’re missing a formal watch in your watch box or may need to update it. You may even be wondering, do I need the formal replica watches for sale? With so many options on the market, which brand and style are best for your wrist? This comprehensive guide aims to answer these questions before you invest. 
In the past, it was a complete misstep to wear a watch over an evening gown; but today, you are expected to wear a watch to almost any black-tie event. That’s because over the decades, as the watch has transitioned from a functional timepiece to a status symbol, it has become the ultimate accessory to showcase and express your unique personality. You probably already have a watch for every other occasion – from work to play. Therefore, you should also have a few men’s formal watches for those special occasions that require a higher level of sophistication.
As the world’s leading luxury watch brand, Rolex watches are always the perfect accessory for any special occasion. However, while all replica Rolex watches are luxurious and indulgent, some models are particularly classy and suitable for more elegant occasions. Here, we highlight a few of the most popular models, all crafted in solid gold and enhanced with details that propel them into the realm of formal watches.
The Cellini line is the only collection of formal watches designed for the Rolex line. The collection is decades old, but the 50509 is a more modern version featuring some incredibly elegant details such as tall, modern Roman numerals at 3, 6, 9, and 12 o’clock.
Turning back to the dial, it is white with long stick markers, and it also has a black 60-minute track in small type and long leaf-shaped hour, minute, and seconds hands. The leather strap contrasts with the white gold case while giving it a more traditional “formal watch” feel. A timeless classic, the Rolex Cellini is the ultimate refined horological accessory for any special occasion.
We often tout the imitation Rolex Datejust as a great everyday watch – and it is. However, Rolex has elevated the look of its classic Datejust by using 18k gold leather straps and adding beautiful details to the dial to make this watch shine in a more formal light. The Rolex Datejust ref. 116139 is forged from solid white gold and features a bright blue dial. The 116139 we have chosen here is just such a watch.
The 36mm solid 18k white gold case features lugs that give it a more integrated look with the leather strap, while the top is fitted with a beautiful fluted bezel that shimmers. As your eyes wrap around the dial, you’ll notice that this Rolex Datejust has a striking blue dial with applied stick indexes (also in 18k white gold) – a classic choice that automatically makes this watch look and feels more classy.
Rolex has paired this Datejust ref. 116139 with a blue leather strap and a matching 18k white gold folding clasp, transforming the typical casual feel into something more elevated.
Along with the Cellini, the Rolex Day-Date is also considered one of the official Rolex dress watches. Firstly, this is because the Day-Date is always made of solid 18-carat gold or 950 platinum, which means it always has an air of elegance. Secondly, the copy Rolex Day-Date is associated with world leaders and the rich and famous, automatically ensuring prestige and high status.
The Rolex Day-Date ref. 118135 presented here is an exceptional example of this model. What we like most about this clone watch is the distinctive chocolate dial – a detail you don’t often see and can’t find on any of Rolex’s stainless steel watches, as it seems to be reserved only for the brand’s stellar gold pieces.
The dark brown color of the dial is luxurious against the 18k rose gold case, and the chocolate-colored leather strap complements it. The Rolex Day-Date 118135 is also equipped with the brand’s impressive Perpetual Calendar caliber 3155, chronometer-rated, and a two-speed regulator. With this watch, we bet you’ll start looking for formal occasions to wear it.

Most of the watches on display today in Rolex stores operated by authorized dealers worldwide are not for sale.
Customers can try these exhibition-only watches and plead to be put on a waiting list, but the chances of them walking in as new customers and walking out with their long-desired Rolex are slim.
This situation prompted us to announce that replica Rolex was no longer a retail brand earlier this year. The brand does not cause the shortage of Rolexes, nor is it caused by retailers hoarding watches. 
The market has been swamped with demand for years, so watches are pre-sold to retailers’ most lucrative customers before they reach the stores.
They are kept in a safe until they are picked up by the customer rather than displayed. Customers may be frustrated, and store employees stressed by constantly letting them down, but Rolex authorized dealers have never had it so good.
The exact number of watches were assigned to them and sold at unprecedentedly high prices in record time.
“We continue to get a good supply of fake Rolex timepieces, it’s just that demand is outpacing it,” Mr. Hurley said in an interview with Yahoo Finance.
Customers have to buy more and more to have a chance to get on what is called waiting lists. These lists are entirely different from the waiting lists you get at the supermarket counter, where your numbers appear in order.
The only way to get to the top of the waiting list and get a hot watch is to keep spending on something else, preferably high-margin jewelry or a less desirable watch.
For a brand built on the reach of moderately wealthy customers – doctors, dentists, small business owners, bankers with bonuses, etc. – replica Rolex has become inaccessible to everyone but the super-rich or experts at playing the system.
“Sometimes [customers] have to wait a while, and they have to be patient, but we want to keep that dream alive that people can get the timepiece they want. We’re very fortunate that we make a lot of people very happy every day, so it’s a lot of fun,” Mr. Hurley said. Mr. Hurley is a fan. I think it’s great to have exhibition watches in stores because it allows people to try them on,” he said.

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The blueprint for the modern dive watch, the Rolex Submariner is a timepiece that needs no introduction. First introduced in 1953 and a cornerstone of the Rolex catalog ever since, the Submariner is easily one of the world’s most iconic timepieces and is synonymous with the Rolex brand itself. 
In 1969, Rolex introduced the first date display dive watch, the Ref. 1680, and like all previous iterations of the Submariner, the Ref. 1680, like all previous Submariner watches, was offered in stainless steel, but also in solid 18-carat gold, the first time the Rolex Submariner collection had been made in precious metal.
In addition to being the first solid gold Submariner, 1680 is also the first time that Rolex’s iconic dive watches have been available in a dial and bezel color other than black. While the Rolex Submariner was still largely considered a dedicated dive watch when the 1680 collection first appeared, this model marked the first time the Submariner began to move toward becoming the internationally recognized status symbol it is today.
This exclusive offering to one lucky Robb Report reader is a perfectly preserved 1977 Rolex Submariner Model 1680 in solid 18k yellow gold. The watch is completely unpolished and its original blue bezel insert and matching gold Oyster bracelet are in exceptional condition with little to no visible signs of wear.
As the first Rolex Submariner replica watches with a date display, the first to be crafted in solid gold, the first to introduce blue into the collection, and the only Submariner Date with an acrylic crystal, the Reference 1680 is a very important model in Rolex’s history and offers many surprises to collectors.